Four turnkey packages,
from €1,000 to €12,000.

How much does it cost to build a website or online store?

Between €1,000 for a five-to-eight-page showcase site and €12,000 for a bespoke platform, the gap rarely comes down to page count. It comes down to three things: the size of the catalogue to manage, how far the interface is customised, and how many systems have to be connected — payment, shipping, accounting, marketing tools.

The four packages above are reference points, not closed boxes. They match the setups I come across most often, each with an announced timeline: one to two weeks for a showcase site, three to five for a first online store, six to eight as soon as bespoke design is involved, ten to sixteen for a complex architecture.

The five factors that move the price

Catalogue size

Thirty pages, five hundred products or two thousand references call for different data structures, navigation, filtering and performance work. This is the first criterion separating the Essentiel, Performance and Premium packages.

Design: adapted theme or bespoke

Adapting an existing theme to your brand — colours, fonts, logo — costs a fraction of an interface designed in Figma and then built. From the Performance package onwards, UI/UX is designed before development, which changes the nature of the project as much as its price.

Modules and integrations

Instalment payments, subscriptions, multilingual setups, connection to an ERP or POS system: each integration carries its own setup and testing cost. The Performance package includes three; Premium opens them up without limit, including custom development.

The level of SEO at launch

Technical SEO — sitemap, structured data, hreflang, speed — is included in every package. What varies is the editorial and strategic work around it: the Performance package adds a 90-day action plan and the analytics setup needed to steer it.

Migrating what already exists

Starting from scratch is often faster than migrating. Recovering a catalogue, customer accounts, order history and already-indexed URLs takes mapping and redirection work that has to be quoted separately — and it determines whether existing traffic survives.

Which package for which project?

If you sell in a physical shop and need a credible storefront that shows up on Google, Express is enough. If you are launching your first online store and want room to grow, Essentiel is the right starting point. If your revenue already depends on the site and every conversion point counts, Performance brings the bespoke design and the analytics that go with it. Premium is for projects where technical constraints come first: B2B, marketplaces, multi-store, headless. When in doubt, describe the project — you get an answer within 24h and a detailed quote within 48h.