Web & e-commerce guides
and tutorials.
Practical tutorials on PrestaShop, Shopify, performance, SEO, security and marketing. Regularly updated.
How to optimize your PrestaShop store performance in 2026
A slow e-commerce site loses up to 40% of customers. Here's the complete methodology to turn a slow PrestaShop store into a high-performance…
Securing WordPress in 2026: the complete guide
WordPress powers 43% of the web, making it a prime target. Here's how to protect your site against modern threats: 2FA, WAF, hardening, back…
PrestaShop 1.7 to 8 migration: proven methodology
Migrating to PrestaShop 8 brings significant gains but requires a methodical approach. Lessons learned from more than 30 successful migratio…
Shopify vs WooCommerce in 2026: which to choose?
The choice between Shopify and WooCommerce depends on your profile, budget and ambitions. A detailed comparison to help you choose right.…
Custom PrestaShop theme vs marketplace theme: what you're not told
Buy a €60 theme or get a custom one developed for €5000? The answer isn't that obvious. A complete analysis of both approaches.…
GDPR e-commerce 2026: the complete checklist
GDPR is 8 years old and still poorly applied on most e-commerce sites. Here's the concrete checklist to be compliant, point by point.…
Cart abandonment: the recovery sequence that actually converts
70% of e-commerce carts are abandoned. The right recovery sequence can win back 15-25% of those sales. Here's mine, tested on 50+ stores.…
E-commerce hosting: OVH, o2switch or dedicated host? My 2026 comparison
The right host can cut your load time by 3x. An honest comparison of hosts for PrestaShop, WordPress and WooCommerce.…
Local SEO: the complete strategy to dominate Google Maps
Have a local business? Here's the complete local SEO strategy I use to get clients ranking #1 in their city — Google Business Profile, revie…
Integrating ChatGPT and Claude into PrestaShop: concrete use cases
Generative AI opens huge possibilities for e-commerce: product descriptions, customer support, review moderation. Here's how to concretely i…