Facebook & Instagram advertising

Facebook & Instagram ads
that end in orders.

Since browsers and iPhones started blocking part of the measurement, succeeding on Facebook and Instagram takes sound foundations: sales counted correctly, a clean catalogue, well-built audiences. I lay those foundations, then run your Facebook and Instagram campaigns to turn your budget into customers, not just views.

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In detail

La mesure côté Meta s'est nettement compliquée depuis les restrictions de suivi des navigateurs : une part importante des conversions — les ventes attribuées à la publicité — ne remonte plus par le pixel seul, le petit code de mesure posé sur le site. L'API Conversions permet de transmettre les événements depuis votre serveur, ce qui restaure une bonne partie du signal — à condition de dédoublonner correctement avec le pixel, sans quoi vous comptez deux fois. S'y ajoutent le catalogue produit pour les publicités dynamiques, qui doit rester synchronisé avec le stock réel, et la conformité RGPD du consentement.

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Je traite cette partie technique sur PrestaShop, Shopify et WooCommerce, en installation comme en reprise d'un suivi devenu incohérent.

Features

What you get.

01

Sales counted despite the blocking

Meta's measurement code (Pixel) backed by a direct send from your server (Conversions API): ad blockers and iPhones no longer make your sales disappear.

02

Your products advertising themselves

Store catalogue (PrestaShop, Shopify, WooCommerce) connected to Meta: each visitor sees again the products they looked at, prices and stock up to date.

03

Aiming at profiles that buy

Meta starts from your best customers to find people who resemble them. Segmented by purchase value so the money goes to the right place.

04

Winning back the undecided

Different messages for visitors who left without buying, abandoned carts, past customers. Each stage has its own message and offer.

05

Finding the ad that works

Methodical comparisons of visuals, videos and hooks. On Meta, the creative often does more than the targeting.

06

Reports in euros

A monthly board: cost of a new customer, return on budget by audience. Decisions made on numbers, not on impressions.

Method

How we proceed.

01

Free audit

Your existing Meta account or your market, the measurement already in place, and what's missing.

2-3 days
02

Making the measurement reliable

Installing or repairing the measurement code (Pixel), sending sales from the server (Conversions API) to withstand the blocking.

1 week
03

Preparing the ammunition

Product catalogue synchronised, profiles resembling your best customers built, re-engagement groups ready.

1 week
04

Launching the campaigns

Prospecting and re-engagement live, first creative tests, the algorithm's learning phase respected.

1-2 weeks
05

Adjusting continuously

New creatives tested regularly, budgets moved toward what pays, a monthly report on return and cost per customer.

Ongoing
FAQ

Frequent questions

Isn't the Pixel alone enough?
Less and less. Between ad blockers and the privacy protections in Safari and iOS, the Pixel alone misses 20 to 40% of sales in its measurements. The Conversions API compensates for that loss: it sends the data directly from your site to Meta, without depending on the visitor's browser.
What is the minimum budget for Meta Ads?
Starting at €500-800/month to properly test several audiences and creatives. Below that, the algorithm lacks the data to optimize delivery effectively.
How much do you charge for Meta Ads management?
Monthly package from €400/month excluding ad spend: measurement tools set up (Pixel, Conversions API), campaign management, reporting. Free initial audit.
Meta Ads or Google Ads, which to prioritize?
It depends on your product and target audience. Google Ads captures existing purchase intent; Meta Ads creates desire among audiences who weren't yet searching. Often, the two are complementary rather than exclusive.
See also

Related pages.

Card payments with Stripe PayPal alongside cards Your ad budget under control Google Analytics 4 for e-commerce
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