Meta Ads Management

Facebook & Instagram campaigns
that actually sell.

Since the end of third-party cookies, succeeding on Meta Ads requires a solid technical foundation: Pixel paired with the server-side Conversions API, a clean product catalog, well-built audiences. I set up this foundation and then manage your Facebook and Instagram campaigns to turn your ad budget into customers, not just impressions.

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La mesure côté Meta s'est nettement compliquée depuis les restrictions de suivi des navigateurs : une part importante des conversions ne remonte plus par le pixel seul. L'API Conversions permet de transmettre les événements depuis votre serveur, ce qui restaure une bonne partie du signal — à condition de dédoublonner correctement avec le pixel, sans quoi vous comptez deux fois. S'y ajoutent le catalogue produit pour les publicités dynamiques, qui doit rester synchronisé avec le stock réel, et la conformité RGPD du consentement.

Je traite cette partie technique sur PrestaShop, Shopify et WooCommerce, en installation comme en reprise d'un suivi devenu incohérent.

Features

What you get.

01

Pixel & Conversions API

Meta Pixel installation paired with the server-side Conversions API, for reliable tracking despite ad blockers and iOS restrictions.

02

Dynamic product catalog

Synchronization of your catalog (PrestaShop, Shopify, WooCommerce) with Meta Commerce Manager for automated dynamic ads.

03

Audiences & lookalikes

Building lookalike audiences based on your best customers, segmentation by purchase value to maximize return on ad spend.

04

Retargeting funnels

Sequences for non-converting visitors, abandoned carts, past customers. Every funnel stage has its own tailored message and offer.

05

Creative testing

Systematic A/B testing on visuals, videos and hooks. Creative is often the first performance lever on Meta, even before targeting.

06

Clear ROAS reporting

Monthly dashboard with CPA, ROAS, cost per acquisition by audience. Decisions based on numbers, not vague impressions of performance.

Method

How we proceed.

01

Free audit

Analysis of your existing Meta Business account or your market. Verification of existing tracking and identification of gaps.

2-3 days
02

Pixel & Conversions API

Installation or correction of the Pixel, server-side Conversions API setup for tracking resistant to blocking.

1 week
03

Catalog & audiences

Product catalog synchronization, construction of lookalike audiences and retargeting segments.

1 week
04

Campaign launch

Launch of prospecting and retargeting campaigns, first creative tests, algorithm learning phase.

1-2 weeks
05

Ongoing optimization

Regular creative tests, budget adjustments by audience, monthly reporting on ROAS and acquisition cost.

Ongoing
FAQ

Frequent questions

Isn't the Pixel alone enough? +
Less and less. With ad blockers, Safari's ITP and iOS restrictions, the Pixel alone misses 20 to 40% of conversion events. The server-side Conversions API compensates for this loss by sending data directly from your server.
What is the minimum budget for Meta Ads? +
Starting at €500-800/month to properly test several audiences and creatives. Below that, the algorithm lacks the data to optimize delivery effectively.
How much do you charge for Meta Ads management? +
Monthly package starting at €400/month excluding ad spend, including Pixel/CAPI setup, campaign management and reporting. Free initial audit.
Meta Ads or Google Ads, which to prioritize? +
It depends on your product and target audience. Google Ads captures existing purchase intent; Meta Ads creates desire among audiences who weren't yet searching. Often, the two are complementary rather than exclusive.
See also

Related pages.

Stripe Integration PayPal Integration Google Ads Management Google Analytics 4 Setup
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