Brevo Integration

Brevo: emails and SMS
that actually convert.

Brevo (formerly Sendinblue) is a solid French platform for managing transactional emails, marketing campaigns and SMS from a single tool. I integrate Brevo into your PrestaShop or Shopify store to automate your customer communications — order confirmations, abandoned cart reminders, welcome sequences — with carefully managed deliverability.

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5,0/5 · 65 verified reviews 50+ projects shipped 10 years

Brevo cumule emailing, automatisations et parfois SMS, ce qui en fait un bon choix pour une structure qui veut tout regrouper sans payer le prix des plateformes américaines. La partie technique tient en trois points : la délivrabilité — SPF, DKIM et DMARC correctement posés, sans quoi vos emails partent en indésirables —, la synchronisation des contacts et des commandes depuis la boutique, et les scénarios automatisés qui se déclenchent sur de vrais événements plutôt que sur un import manuel. J'interviens sur la connexion à PrestaShop, Shopify ou WooCommerce, sur les gabarits d'emails, et sur les scénarios de panier abandonné et de relance après achat.

Features

What you get.

01

Transactional emails

Order confirmations, shipping, invoices, password reset. Templates customized to your brand, reliably sent via API.

02

Marketing automation

Welcome sequences, abandoned cart recovery, inactive customer reactivation, birthday emails. Visual no-code workflows.

03

Advanced segmentation

Dynamic segments based on purchase behavior, customer value (RFM), browsed categories. Targeted campaigns rather than spray-and-pray.

04

Native e-commerce modules

Installation and configuration of official PrestaShop and Shopify plugins to automatically sync contacts, orders and catalog.

05

SMS marketing

One-off or automated SMS campaigns (delivery confirmation, flash promo) alongside emailing, from the same tool.

06

Careful deliverability

SPF, DKIM, DMARC configuration for your sending domain. Progressive IP warm-up for high volumes. Deliverability rate monitoring.

Method

How we proceed.

01

Audit & scoping

Analysis of your emailing needs (transactional, marketing, SMS) and your current setup if migrating from another tool.

2-3 days
02

Installation & sync

Installation of the official PrestaShop/Shopify module, synchronization of existing contacts and orders, SPF/DKIM/DMARC configuration.

3-5 days
03

Templates & automations

Creation of transactional email templates matching your brand. Setup of automation workflows (welcome, abandoned cart, etc.).

1 week
04

Segmentation & testing

Building relevant customer segments. Full send testing on every scenario before going live.

3-5 days
05

Follow-up & optimization

Monitoring of deliverability and open rates, adjustment of automation scenarios, A/B tests on subject lines.

Ongoing
FAQ

Frequent questions

Why Brevo rather than Mailchimp? +
Brevo is a French solution (data hosted in the EU), often with more favorable pricing for high volumes of transactional emails, and a natively integrated SMS module. Mailchimp remains relevant for certain specific advanced automation needs.
How much does Brevo integration cost? +
Basic installation and configuration (transactional emails + 2-3 automations): €600 to €1,500. Advanced segmentation and complex multi-step automations: €1,500 to €4,000.
Can Brevo replace PrestaShop's native transactional emails? +
Yes, and it's actually recommended for better deliverability and more polished design. The Brevo module intercepts PrestaShop's transactional emails and sends them through Brevo's infrastructure with your custom templates.
Is GDPR properly handled with Brevo? +
Yes, Brevo is a French company subject to GDPR by default, with data hosted in Europe. I set up double opt-in, unsubscribe preferences and mandatory legal notices on all your forms.
See also

Related pages.

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