WooCommerce Expert

Custom, optimized
WooCommerce stores.

WooCommerce remains the most flexible solution for e-commerce businesses that want full control: open source, endless plugins, solid SEO inherited from WordPress. I build advanced WooCommerce stores with custom plugins, sharp performance optimization and specific integrations.

Start my project →
5,0/5 · 65 verified reviews 50+ projects shipped 10 years

WooCommerce is technically a WordPress plugin, but its possibilities are endless. I reach for it on projects where a SaaS platform like Shopify becomes limiting: multi-vendor marketplaces, complex subscriptions, B2B with per-customer pricing, deep ERP integrations, strong editorial content blended with e-commerce. I always work clean-code: no heavyweight Elementor, no gimmick plugins — a coherent, fast technical stack.

WooCommerce fits best where content matters as much as the catalogue: a brand with a story, a blog that brings traffic, a catalogue of reasonable size. It gets uncomfortable beyond a few thousand references, where performance demands real indexing and caching work. What comes up most: slimming down a site weighed down by accumulated extensions, a custom plugin when nothing off the shelf fits, subscriptions or multi-vendor setups, and hardening — WordPress being the most attacked platform on the web.

Features

What you get.

01

Custom WooCommerce plugins

Development of specific features in clean PHP (PSR, namespaces, tests). No spaghetti code, real maintainable development.

02

Optimized performance

Object Cache (Redis), lazy-loaded images, CDN, WordPress database optimization. Lighthouse score 90+, LCP under 2 seconds.

03

Subscriptions & SaaS

WooCommerce Subscriptions, recurring carts, SaaS models, payment retry management, subscription pause/resume.

04

Multi-vendor marketplaces

Implementation of Dokan, WC Vendors or WC Marketplace depending on your needs. Vendor dashboards, commissions, payouts.

05

Hardened WordPress security

Full hardening: 2FA, WAF, login attempt limiting, file editor disabled, strict permissions, off-site backups.

06

Custom child theme

Based on Storefront or a lightweight theme. No heavy page builder. Clean code, native performance, customizations preserved across updates.

07

Optimized Yoast/RankMath SEO

Advanced Yoast/RankMath configuration for WooCommerce. Schema.org Product, breadcrumbs, sitemap. SEO audit included.

08

WPML / Polylang

Professional multilingual sites. Catalog, content and menu translations. Hreflang, per-language URLs, per-country taxes.

Method

How we proceed.

01

Audit & scoping

Audit of the existing site if it's a redesign. Precise functional definition (catalog, payment, shipping, integrations). Choice of WordPress stack.

1 week
02

Design & UX

Figma mockups of key pages. Mobile-first. Visual validation before any development.

1-2 weeks
03

Development

WordPress + WooCommerce installation on staging. Custom child theme. Bespoke plugin development. Payment/shipping configuration.

3-6 weeks
04

Performance & SEO

Core Web Vitals optimization: cache, CDN, WebP images, minified JS/CSS. Full SEO configuration. Schema.org. Sitemap.

1 week
05

Testing & QA

Cross-browser testing, user journeys, real payments, performance. Bug fixes. Final client sign-off.

5-7 days
06

Launch & follow-up

Production launch during a low-traffic window. DNS, SSL, monitoring configuration. Active post-launch follow-up.

1-4 weeks
Real cases

A few examples.

Boutique fashion DTC

WooCommerce site with subscriptions, loyalty program, multi-language.

Marketplace multi-vendeurs

Vertical marketplace with Dokan, split payments per vendor.

FAQ

Frequent questions

WooCommerce or Shopify for my project? +
WooCommerce if you want full control, strong editorial content, and complex requirements (B2B, subscriptions, marketplace). Shopify if you want to sell fast without technical worries. The right choice depends on your profile and ambitions.
What does a custom WooCommerce store cost? +
Standard store with child theme and configuration: €4,000 to €9,000. With custom plugins or complex integrations: €9,000 to €25,000. Multi-vendor marketplaces or complex subscriptions: €15,000 to €40,000.
What about WooCommerce hosting? +
Crucial for performance. My recommendations by volume: o2switch (up to 30k visits/month, ~€7/month), OVH Web Cloud Pro (30-150k visits), managed VPS or a specialized WordPress host (Kinsta, WPEngine) beyond that.
Is WooCommerce maintenance essential? +
Yes, without regular maintenance, WordPress + WooCommerce becomes an easy target for attacks. Core and plugin updates, off-site backups, security monitoring: starting at €149/month.
Can I migrate from Shopify or PrestaShop? +
Yes, this is a common migration. SEO preserved (301 redirects), catalog, customer and order history import. 4-8 week timeframe depending on volume.
Why not Elementor or Divi? +
Very practical but heavy page builders: they load an extra 100-300 KB of JS/CSS on every page. On an e-commerce store where performance matters, I prefer native code. For showcase sites, Elementor remains acceptable.
See also

Related pages.

PrestaShop Expert France Shopify & Shopify Plus Expert WordPress Expert Custom full-code sites
Let's start

Ready for your project?

Free quote within 48h. Response within 24h. No commitment.

Request a quote → See pricing