WooCommerce specialist

Fast, flexible
WooCommerce stores.

WooCommerce is the choice of merchants who want to stay in control: the software is open, everything can be adapted, and it inherits WordPress's strength on Google. I build advanced WooCommerce stores: made-to-measure features, a fast site, connections to your tools.

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5,0/5 · 66 verified reviews 50+ projects shipped 10 years of experience
In detail

WooCommerce is technically a WordPress plugin — an extension that adds selling to the world's most widespread site software — but its possibilities are endless. I reach for it when a rented platform like Shopify becomes limiting: multi-vendor marketplaces, complex subscriptions, business-to-business selling with per-customer pricing, deep links to an ERP — the internal management software —, strong editorial content blended with commerce. I always work clean-code: no heavyweight Elementor (a page builder known for slowing sites down), no gimmick extensions, but a coherent, fast technical whole.

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WooCommerce fits best where content matters as much as the catalogue: a brand with a story, a blog that brings traffic, a catalogue of reasonable size. It gets uncomfortable beyond a few thousand references, where speed demands real indexing and caching work — the memory that avoids recomputing every page. What comes up most: slimming down a site weighed down by accumulated extensions, building the extension that doesn't exist, setting up subscriptions or multi-vendor selling, and hardening — WordPress being the most attacked platform on the web.

Features

What you get.

01

The missing extension, built for you

When nothing off the shelf fits, I build the feature in clean, tested, durable code. No patchwork that gives out at the first update.

02

A site that stays fast

Pages shown in under 2 seconds, Google speed score of 90 out of 100. Fast memory (Redis), worldwide delivery (CDN), images loaded at the right moment, a well-kept database.

03

Selling by subscription

Recurring payments (WooCommerce Subscriptions): trials, plan changes, pause and resume, automatic retry when a payment fails.

04

Your multi-vendor marketplace

Dokan, WC Vendors or WC Marketplace depending on the need: each vendor gets their own space, commissions and payouts.

05

A site that withstands attacks

Full lockdown: two-step login verification, firewall filtering malicious traffic, limited login attempts, file editing disabled, off-site backups.

06

A light, durable design

Built on a sober base (Storefront or a lightweight theme), with no page builder weighing everything down. Your customisations survive updates.

07

Better placed on Google

Fine-tuning of the visibility tools (Yoast or RankMath): product pages Google can read, breadcrumbs, sitemap. Audit included.

08

Your store in several languages

Catalogue, content and menus translated (WPML or Polylang). Each language has its own addresses, and Google knows which one to show to whom. Per-country taxes.

Method

How we proceed.

01

Understanding the need

Review of what exists if it's a rebuild. A precise list of what the store must do: catalogue, payment, shipping, connections. Choice of building blocks.

1 week
02

Designing the pages

Figma mockups of the key pages, designed mobile-first. You approve the look before a single line of code.

1-2 weeks
03

Building

WordPress and WooCommerce installed on a working copy hidden from the public. Custom design, features built to order, payment and shipping configured.

3-6 weeks
04

Speeding up, getting found

Speed meeting Google's criteria: caching, worldwide delivery (CDN), lightweight images, trimmed code. Full visibility setup, pages marked up for Google, sitemap.

1 week
05

Checking everything

Browsers, mobiles, purchase journeys, real payments, speed. Fixes, then final sign-off with you.

5-7 days
06

Opening and watching

Go-live during a quiet window. Address, security certificate and monitoring in place. Active follow-up after opening.

1-4 weeks
Real cases

A few examples.

01

Boutique fashion DTC

Fashion store selling direct to its customers: subscriptions, loyalty programme, several languages.

  • Subscriptions
  • WPML
  • Fashion
02

Marketplace multi-vendeurs

Specialised marketplace: each vendor automatically receives their share of the payment (Dokan).

  • Dokan
  • Multi-vendor
  • Stripe Connect
FAQ

Frequent questions

WooCommerce or Shopify for my project?
WooCommerce if you want full control, strong editorial content, and complex requirements (B2B, subscriptions, marketplace). Shopify if you want to sell fast without technical worries. The right choice depends on your profile and ambitions.
What does a custom WooCommerce store cost?
Standard store with a properly adapted theme (without touching the original one): €4,000 to €9,000. With custom-built extensions or complex connections to other software: €9,000 to €25,000. Multi-vendor marketplaces or complex subscriptions: €15,000 to €40,000.
What about WooCommerce hosting?
Crucial for speed. My recommendations by traffic: o2switch (up to 30k visits/month, ~€7/month), OVH Web Cloud Pro (30-150k visits), and beyond that a server managed for you or a specialized WordPress host (Kinsta, WPEngine).
Is WooCommerce maintenance essential?
Yes. Without regular upkeep, WordPress + WooCommerce becomes an easy target for attacks. Software and extension updates, backups stored off-site, security monitoring: starting at €149/month.
Can I migrate from Shopify or PrestaShop?
Yes, these are common migrations: catalog, customers and orders imported. Old addresses redirect to the new ones to keep your Google rankings. A 4-8 week timeframe depending on volume.
Why not Elementor or Divi?
These drag-and-drop page builders are convenient but heavy: an extra 100-300 KB of code on every page. On an online store, where speed drives sales, I prefer lighter, purpose-written code. For a showcase site, Elementor remains acceptable.
See also

Related pages.

PrestaShop store development Shopify & Shopify Plus WordPress site builder Made-to-measure development
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