Google Search Console

A site Google can't see
sells nothing.

Google provides a tool for talking with your site: Search Console. Most stores ignore it, until the day visits collapse with no explanation. I set it up and watch it to spot the pages Google refuses to show, fix the real cause, and get your pages back into the results as fast as possible.

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In detail

Search Console est l'outil qui dit ce que Google comprend réellement de votre site — pas ce que vous croyez lui avoir dit. C'est là qu'on voit les pages exclues de l'index, le répertoire des pages que Google accepte de montrer, et pourquoi ; les redirections mal faites après une refonte ; les erreurs de données structurées — le balisage qui décrit vos pages à Google ; et les requêtes sur lesquelles vous apparaissez sans le savoir. Je m'en sers systématiquement lors d'une migration : comparer l'avant et l'après évite de découvrir trois mois plus tard qu'un tiers des URLs — des adresses de pages — ne sont plus indexées.

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Configuration, lecture des rapports, correction des erreurs remontées et suivi dans la durée font partie des prestations d'audit comme des forfaits de maintenance.

Features

What you get.

01

Understanding why a page doesn't show

Page-by-page analysis of the real cause: the wrong reference page designated, duplicate content, a page mistakenly marked as hidden, Google failing to read it. Not just an observation.

02

Fixing the tags that make pages vanish

On multilingual sites especially, a badly generated reference tag — the note telling Google which version of a page counts — can make dozens of pages vanish with no visible signal anywhere else.

03

A sitemap that's always right

The sitemap handed to Google updates itself with every new page, with no dead address and no duplicate slipped in by mistake.

04

Getting back into the results fast

After every fix, I flag the affected pages to Google as a priority, instead of waiting for its next natural visit.

05

Speed as your real visitors see it

Search Console aggregates the speed measured on your real visitors, a valuable complement to one-off lab tests.

06

A report you understand

Every month: visible pages, searches bringing clicks, errors fixed, upcoming actions. No jargon.

Method

How we proceed.

01

Assessing the damage

Reading the coverage report: pages shown, excluded, in error. Root cause identified by page family.

2-3 days
02

Fixing at the source

Reference tags, per-language versions, redirects and sitemap repaired when they are the cause. Every fix verified live.

3-7 days
03

Telling Google

New sitemap submitted, priority requests on the key fixed pages, to speed up the return to visibility.

1 week
04

Letting Google come back around

Google takes time to revisit a site: I follow how the visible pages evolve and adjust if new errors appear.

2-4 weeks
05

Reporting back

A short monthly report: visible pages, searches that work, newly detected errors and actions taken.

Ongoing
FAQ

Frequent questions

Why aren't some of my pages indexed?
The most frequent causes: a canonical tag pointing to the wrong page, content Google considers duplicate, a forgotten noindex tag, or simply a page too new / too poorly linked internally to have been crawled yet. Search Console shows the exact reason for each page.
How long does Google take to re-index after a fix?
From a few days to several weeks depending on your site's crawl frequency and the number of pages involved. A priority indexing request via Search Console speeds up the process but doesn't make it instant.
Is this linked to my SEO audit or performance audit?
It's complementary: the SEO audit looks at content and structure, the performance audit at technical speed, Search Console shows how Google actually sees your site indexed (or not) as a result of these elements.
How much does a Search Console diagnostic cost?
A one-off diagnostic with action plan generally runs between €350 and €700. Ongoing monthly monitoring is offered as an add-on to a maintenance plan.
See also

Related pages.

Card payments with Stripe PayPal alongside cards Your ad budget under control Google Analytics 4 for e-commerce
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