Marques DTC fashion
Launch of brands selling direct to their customers: smooth checkout (Shopify Pay), email follow-ups (Klaviyo), Meta and TikTok advertising.
Shopify & Shopify Plus
Your Shopify store
live in just a few weeks.
Shopify lets you sell fast without worrying about the technical side. But with an off-the-shelf template, your store looks like everyone else's and sells less. I build custom Shopify stores: a design of your own, missing features added when needed, and international sales prepared from day one.
5,0/5 · 66 verified reviews
50+ projects shipped
10 years of experience
In detail
My Shopify work is not template copy-paste. I write Liquid directly — Shopify's templating language, the one that describes each page — to build unique stores designed for conversion. I also develop custom apps, small private extensions, for the needs Shopify's App Store does not cover.
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On Basic, Advanced or Plus, or considering a migration: I support the store's entire lifecycle. The trade-off usually runs like this: Shopify saves time up front and removes hosting, security and update work, at the cost of a monthly subscription and limited customisation in the back office — the admin area. A good fit to launch fast in B2C, selling to consumers; less so for complex B2B, selling between businesses, or unusual business rules.
The work then goes into the theme — Liquid built to measure rather than a marketplace theme barely adjusted —, into apps, whose combined cost shows after a few months, and into tracking the numbers.
Features
What you get.
Method
How we proceed.
01
Laying the groundwork
Who you sell to, at what price, with what positioning. Choosing the right Shopify plan (Basic, Shopify, Advanced, Plus). Catalogue organisation.
1 week
02
Designing the pages
Figma mockups (a mockup tool) of the key pages: home, collection, product, cart, checkout. You approve the design before I write any code.
1 week
03
Building the theme
I build your custom theme, fast to load, with blocks you'll be able to edit yourself. I install the essentials: customer reviews, email, audience measurement.
2-4 weeks
04
Setting up the store
Catalogue import, payment, shipping, taxes. Order emails in your colours. Measurement tools in place.
1 week
05
Checking, then opening
Tests on desktop, tablet and mobile, real payments, Google visibility check. Go-live, site declared to Google.
3-5 days
06
Growing the sales
I watch what turns into sales, test variations, adjust based on the numbers. Collections and content kept up to date.
Ongoing
Real cases
A few examples.
Catalogues B2B/B2C
Stores selling to both consumers and professionals: pricing by customer type, minimum order quantities.
FAQ
Frequent questions
Which Shopify plan should I choose to get started?
For most projects, I recommend starting with the Shopify plan (€79/month), which offers lower transaction fees and the essential tools. The Basic plan (€39) is enough if you're starting with low volume. You can upgrade later without losing any data.
How much does a custom Shopify store cost?
With a theme built from scratch (in Liquid, Shopify's language) and full configuration: €4,500 to €12,000. For more complex projects (custom apps, B2B sales, multi-country): €12,000 to €30,000. Dedicated Shopify Plus pricing on request.
Why not a $350 paid theme from the Shopify Theme Store?
Theme Store themes are built to please the widest audience, so they come packed with unnecessary features that slow your site down. A theme built from scratch (in Liquid, Shopify's language) gives you the opposite: maximum speed, a unique brand image, code that's easy to evolve — for a comparable or even lower total cost.
How long does a Shopify store take?
Full custom store: 6 to 10 weeks. Migration from another CMS: 8 to 12 weeks depending on volume. Redesign of an existing Shopify store: 4 to 6 weeks.
Can I easily manage my store after launch?
Yes, Shopify has a very intuitive back-office. I provide 2h of training to make you fully autonomous. For design changes or new features, you can call on me on an ad hoc basis.
And support after delivery?
Monthly Shopify maintenance (app updates, design tweaks, user support, monitoring) starting at €149/month. One-off changes billed by time spent.
See also
Related pages.
Let's start
Ready for your project?
Free quote within 48h. Response within 24h. No commitment.