Shopify & Shopify Plus Expert

Launch your Shopify store
in just a few weeks.

Shopify is the ideal platform to sell fast without worrying about the technical side. But to truly stand out and convert, a generic theme isn't enough. I build custom Shopify stores in optimized Liquid, with custom apps when needed, marketplace integrations and international readiness.

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5,0/5 · 65 verified reviews 50+ projects shipped 10 years

My Shopify work is not template copy-paste. I write Liquid directly — Shopify's templating language — to build unique experiences designed for conversion. I also develop custom apps for the specific needs that the Shopify App Store does not cover.

Whether you are on Basic, Advanced or Plus, or considering a migration to Shopify, I can support you across your store's entire lifecycle. The trade-off usually runs like this: Shopify saves time up front and removes hosting, security and update work, at the cost of a monthly subscription and limited back-office customisation. A good fit to launch fast in B2C, less so for complex B2B or unusual business rules.

The work then goes into the theme — Liquid built to measure rather than a marketplace theme barely adjusted —, into apps, whose combined cost shows after a few months, and into analytics.

Features

What you get.

01

Fast setup

Online store live in 4 to 6 weeks. Payment, shipping and per-zone tax configuration. Hosting managed by Shopify, zero server maintenance.

02

Custom Liquid themes

No generic $350 Shopify theme. Liquid optimized for conversion, strong branding, maximum performance (Online Store 2.0).

03

Custom Shopify apps

Development of custom apps for specific business needs the App Store doesn't cover (advanced B2B, ERP integrations, product configurators).

04

Shopify Markets

Multi-country, multi-currency, multi-language configuration. Sell internationally without technical complexity. Local domains, per-country taxes.

05

Migrations to Shopify

From WooCommerce, PrestaShop, Magento, BigCommerce. SEO preserved via 301 redirects. Catalog, customer and order history import.

06

PCI-DSS Level 1

Payment security natively handled by Shopify. No PCI compliance burden on you.

07

Conversion optimization

A/B tests on key pages, checkout optimization (Shopify Pay), Klaviyo email sequences, conversion popups. Typical uplift: +15-25%.

08

Marketplace integrations

Connection to Amazon, Etsy, Cdiscount, eBay via official apps. Stock and order synchronization. Unified reporting.

Method

How we proceed.

01

Brief & strategy

Defining the target audience, positioning and pricing strategy. Choosing the right Shopify plan (Basic, Shopify, Advanced, Plus). Catalog architecture.

1 week
02

Design & wireframes

Figma mockups of key pages (home, collection, product, cart, checkout). Design validation before development.

1 week
03

Liquid development

Custom theme development. Performance optimization. Customizable sections for the client. Integration of essential apps (reviews, email, analytics).

2-4 weeks
04

Store configuration

Product catalog import, payment, shipping and tax configuration. Custom transactional email setup. Analytics and pixel setup.

1 week
05

Testing & launch

Cross-device testing, real payment testing, SEO validation. Go-live with DNS configuration. Google Search Console submission.

3-5 days
06

Follow-up & optimization

Conversion monitoring, A/B tests, data-driven optimizations. Regular updates to collections and content.

Ongoing
Real cases

A few examples.

Marques DTC fashion

Launch of DTC brands with Shopify Pay, Klaviyo email marketing and Meta/TikTok acquisition.

Catalogues B2B/B2C

Mixed B2B/B2C stores with pricing by customer group and minimum order quantities.

FAQ

Frequent questions

Which Shopify plan should I choose to get started? +
For most projects, I recommend starting with the Shopify plan (€79/month), which offers lower transaction fees and the essential tools. The Basic plan (€39) is enough if you're starting with low volume. You can upgrade later without losing any data.
How much does a custom Shopify store cost? +
With a custom Liquid theme and full configuration: €4,500 to €12,000. For more complex projects (custom apps, B2B, multi-country): €12,000 to €30,000. Dedicated Shopify Plus pricing on request.
Why not a $350 paid theme from the Shopify Theme Store? +
Theme Store themes are designed to please the widest audience, so they're packed with unnecessary features that slow your site down. My custom Liquid approach: maximum performance, unique branding, maintainable code, and ultimately a comparable or lower total cost.
How long does a Shopify store take? +
Full custom store: 6 to 10 weeks. Migration from another CMS: 8 to 12 weeks depending on volume. Redesign of an existing Shopify store: 4 to 6 weeks.
Can I easily manage my store after launch? +
Yes, Shopify has a very intuitive back-office. I provide 2h of training to make you fully autonomous. For design changes or new features, you can call on me on an ad hoc basis.
And support after delivery? +
Monthly Shopify maintenance (app updates, design tweaks, user support, monitoring) starting at €149/month. One-off changes billed by time spent.
See also

Related pages.

PrestaShop Expert France WooCommerce Expert WordPress Expert Custom full-code sites
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