Fine grocery, PrestaShop 8
Eight templates, product page rebuilt around pairings and bundles. The Google speed score (mobile Lighthouse) went from 41 to 94.
Custom theme
A theme in your image,
not a repainted template.
An off-the-shelf theme looks roughly like you, with fifty options you will never use and a weight that slows everything down. A custom theme starts from your brand and your buying journeys, and ships only what helps sell. I design it and install it on your store, PrestaShop first, but also WooCommerce or Shopify, without changing anything in the software itself: your updates stay plain updates.
5,0/5 · 66 verified reviews
50+ projects shipped
10 years of experience
In detail
The work starts with the pages that make the revenue: the product page, the category, the cart and the checkout. They are designed first, as mock-ups, with your real products and your real photos; a theme designed on placeholder text falls apart at the first product name that runs too long. The home page comes after, not before.
Read more
At build time, each platform has its proper way: a child theme on PrestaShop and WordPress, a theme that rests on the original without changing it, and a clean Liquid theme on Shopify, its own format. In every case the core of the software is untouched and every adaptation is documented. The CSS, the code that shapes the pages, is written by hand, with no ready-made thousand-class library; fonts are capped at two, images served at the right size and format.
The result is measured, not promised: a score above 90 on mobile Lighthouse, Google's measuring tool, on the delivered pages, and navigation that works with a keyboard and a screen reader. You receive the theme, its sources and a one-page guide to run it from the admin, colours, banners, home blocks, without coming back to me.
Features
What you get.
Method
How we proceed.
01
Scoping
Your buying journeys, your ranges, your brand constraints. We list the templates to design, rarely more than eight.
1 week
02
Mock-ups
Product, category, cart, checkout, then home. Mobile and desktop, with your real content.
2 to 3 weeks
03
Build
On a copy of the store, in the form that suits your platform. Speed and readability measured as we go.
3 to 5 weeks
04
Acceptance and go-live
You test on your real cases, then a switch with no downtime and the hand-over guide.
1 week
Real cases
A few examples.
Clothing brand, Shopify
Custom theme in Shopify's own format (Liquid), size guide built into the product page, lookbook managed from the admin.
FAQ
Frequent questions
How much does a custom theme cost?
Between €3,500 and €12,000 excl. VAT depending on the number of templates and the CMS: an eight-template PrestaShop store sits in the middle. Fixed price, set after scoping.
Why not an €80 premium theme?
It's often the right choice to start. It stops being one when you spend your time working around it, or when its 400 KB of scripts weigh on your mobile conversions.
Do you also do the design, or only the build?
Both, or the build alone if you already have mock-ups. In that case I review them with you first: a screen designed without the CMS in mind is expensive to build.
Will the theme hold up on the next CMS version?
Yes, if built by the rules: a child theme — a layer that leaves the original untouched — and documented changes, which is the case. A major upgrade may need an adaptation, quoted separately.
What about SEO during the redesign?
Your page addresses don't move, the information Google reads on each page is carried over or improved, and I compare your rankings before and after the switch.
See also
Related pages.
Let's start
Ready for your project?
Free quote within 48h. Response within 24h. No commitment.