Google Ads Management

Google Ads campaigns
that drive revenue, not just clicks.

Google Ads remains the fastest acquisition channel to switch on for an e-commerce business, but it's also where money gets wasted the fastest. I manage your Search, Shopping and Performance Max campaigns with reliable GA4 tracking set up upstream, so you steer on real ROAS rather than vanity clicks.

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5,0/5 · 65 verified reviews 50+ projects shipped 10 years

Une campagne Google Ads qui envoie du trafic vers un site mal préparé brûle du budget sans rien produire. Avant la campagne, il y a le suivi : conversions correctement déclarées, valeur transmise à Google, balisage cohérent entre Ads, Analytics et le back-office — sans quoi l'algorithme optimise à l'aveugle. Il y a aussi la page d'arrivée, sa vitesse et sa clarté, qui déterminent une bonne part du coût par acquisition.

J'interviens sur cette partie technique : mise en place du tracking, Consent Mode conforme au RGPD, remontée des conversions serveur quand le suivi navigateur ne suffit plus, et vérification que ce que Google compte correspond à ce que vous encaissez.

Features

What you get.

01

Existing account audit

Analysis of your current campaigns: structure, keywords, budgets, bidding. Identification of misallocated budgets and quick wins.

02

Search & Performance Max

Search campaigns structured by purchase intent. Performance Max campaigns steered with quality audience signals, not left on blind autopilot.

03

Shopping & Merchant Center

Configuration and optimization of the Merchant Center product feed (titles, categories, attributes). Shopping campaign segmentation by margin and performance.

04

Reliable GA4 tracking

GA4 conversion configuration and import into Google Ads. Without proper tracking, no bid optimization makes sense.

05

Remarketing & audiences

Remarketing campaigns for visitors and abandoned carts. Similar audiences based on your best customers.

06

Budget & ROAS optimization

Regular bid and budget adjustments based on actual ROAS per campaign. Clear monthly reporting, no opaque jargon.

Method

How we proceed.

01

Free audit

Analysis of your existing Google Ads account (or your market, if new to Ads). Identification of opportunities and friction points.

2-3 days
02

Tracking & foundations

Setting up or fixing GA4 tracking, configuring the Merchant Center feed for Shopping. Nothing can be steered without reliable data.

1 week
03

Campaign structuring

Creation or restructuring of Search, Shopping and Performance Max campaigns based on your business goals and product margins.

1 week
04

Launch & steering

Progressive budget activation, learning period for automated bidding algorithms, first adjustments.

2-4 weeks
05

Ongoing optimization

Weekly performance monitoring, bid and budget adjustments, transparent monthly reporting on actual ROAS.

Ongoing
FAQ

Frequent questions

What is the minimum budget to start with Google Ads? +
Depending on your sector and market, a test budget of €800 to €1,500/month is already enough to gather meaningful data. Below that, automated bidding algorithms lack the volume to optimize properly.
How much do you charge for Google Ads management? +
Monthly package starting at €400/month for management (excluding ad spend), depending on the number of campaigns and desired optimization level. Free initial audit to assess potential.
Is Performance Max really effective? +
Yes, provided it's well fed with quality audience signals and paired with clean GA4 tracking. Left on default settings, it often wastes budget on unqualified traffic.
Do you also work on SEO alongside this? +
Yes, and it's actually recommended: SEO and Google Ads reinforce each other (shared keyword data, brand presence). See my dedicated SEO page for more details.
See also

Related pages.

Stripe Integration PayPal Integration Google Analytics 4 Setup Google Search Console
Let's start

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