Bijoux-Or-Occasion — Ads, SEO and emailing together
PrestaShop 8.1 second-hand jewellery store: Google advertising, organic Google visibility and emailing run by the same person — what one channel teaches benefits the other two. Ongoing maintenance.
Your ad budget under control
Google Ads campaigns
that bring sales, not just clicks.
Google advertising is the fastest way to bring buyers to your store. It's also the fastest way to burn money when nothing is measured. I run your Search, Shopping and Performance Max campaigns — search ads, product ads, automated campaigns — measuring first what turns into sales, so the budget goes where it pays.
5,0/5 · 66 verified reviews
50+ projects shipped
10 years of experience
In detail
Une campagne Google Ads qui envoie du trafic vers un site mal préparé brûle du budget sans rien produire. Avant la campagne, il y a le suivi : les conversions — les ventes et demandes de contact — correctement déclarées, leur valeur transmise à Google, un balisage cohérent entre Ads, Analytics et le back-office, votre espace d'administration ; sans quoi l'algorithme optimise à l'aveugle. Il y a aussi la page d'arrivée, sa vitesse et sa clarté, qui déterminent une bonne part du coût par acquisition.
Read more
J'interviens sur cette partie technique : mise en place du suivi, Consent Mode — la gestion du consentement aux cookies exigée par le RGPD —, remontée des conversions depuis le serveur quand le suivi navigateur ne suffit plus, et vérification que ce que Google compte correspond à ce que vous encaissez.
Features
What you get.
Method
How we proceed.
01
Free audit
I examine your existing Google Ads account, or your market if you're starting from scratch. I identify the opportunities and the friction points.
2-3 days
02
Measuring before spending
Setting up or repairing sales measurement (Google Analytics), catalogue sent to Google (Merchant Center) for product ads. Nothing can be steered without reliable numbers.
1 week
03
Organising the campaigns
Creating or overhauling the search, product and automated campaigns, based on your goals and your margins.
1 week
04
Launching gradually
Budgets opened step by step, the automated bidding's learning period respected, first adjustments.
2-4 weeks
05
Adjusting every week
Weekly results monitoring, bids and budgets adjusted, a transparent monthly report on what the advertising actually brought in.
Ongoing
Real cases
A few examples.
FAQ
Frequent questions
What is the minimum budget to start with Google Ads?
Depending on your sector and market, a test budget of €800 to €1,500/month is already enough to gather meaningful data. Below that, automated bidding algorithms lack the volume to optimize properly.
How much do you charge for Google Ads management?
Monthly package starting at €400/month for management (excluding ad spend), depending on the number of campaigns and desired optimization level. Free initial audit to assess potential.
Is Performance Max really effective?
Yes, on two conditions: feed it good information about your customers, and measure sales reliably with GA4 (Google's statistics tool). On default settings, it often wastes budget on visitors who never buy.
Do you also work on SEO alongside this?
Yes, and it's actually recommended: SEO and Google Ads reinforce each other (shared keyword data, brand presence). See my dedicated SEO page for more details.
See also
Related pages.
Let's start
Ready for your project?
Free quote within 48h. Response within 24h. No commitment.