Google Merchant Center Feed

A clean product feed
that fuels your Shopping campaigns.

A Shopping or Performance Max campaign is never better than the product feed feeding it. Truncated titles, missing GTINs, poorly mapped categories: these are the #1 causes of disapprovals and poor performance. I set up and maintain your Google Merchant Center feed connected to your PrestaShop, Shopify or WooCommerce catalog, with automatic sync and data optimized for conversion.

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Merchant Center est exigeant sur la qualité du flux produit, et c'est là que la plupart des comptes se font refuser : attributs manquants, GTIN absents, prix ou disponibilité désynchronisés avec la boutique, images non conformes. Un flux corrigé à la main ne tient pas — il faut qu'il se génère automatiquement depuis le catalogue et qu'il reste juste quand les prix bougent. J'interviens sur la génération du flux depuis PrestaShop, Shopify ou WooCommerce, sur la correction des refus, et sur les données structurées produit du site, que Google recoupe avec le flux.

Objectif : un compte sans avertissement, et des fiches qui remontent avec le bon prix.

Features

What you get.

01

Optimized product feed

Optimization of titles (relevant keywords first), descriptions, high-resolution images, correct GTIN/MPN and precise Google categorization for every product.

02

Automated sync

Feed automatically generated and updated from your CMS (price, stock, availability) several times a day, with no manual export or file re-upload.

03

Fewer disapprovals

Fixing product data errors that trigger disapprovals (missing attributes, price inconsistencies, non-compliant images) before they block your ads.

04

Advanced feed rules

Feed rules set up to automatically adjust promotional prices, custom labels or exclude products based on margin or stock, without touching the source catalog.

05

Ready for Performance Max & Shopping

Feed structured with custom labels you can use to segment your Shopping and Performance Max campaigns by margin, category or bestseller status.

06

Ongoing diagnostics & monitoring

Regular monitoring of feed status in Merchant Center (disapproved products, warnings) with proactive fixes before they impact your campaigns.

Method

How we proceed.

01

Catalog & account audit

Analysis of your product catalog, your existing Merchant Center account (if any) and any current errors or disapprovals.

2-3 days
02

Product feed generation

Feed generation from your CMS (native PrestaShop/Shopify/WooCommerce module or custom export) with full mapping of the attributes Google requires.

1 week
03

Data quality fixes

Cleaning up titles, descriptions, missing GTINs, poorly mapped Google categories. Goal: zero avoidable disapprovals.

1 week
04

Feed rules & segmentation

Configuration of feed rules and custom labels to prepare the segmentation of your future Shopping and Performance Max campaigns.

3-5 days
05

Ongoing monitoring & maintenance

Monitoring of feed status, quick fixes for new disapprovals, adjustments following changes to the catalog or Google's rules.

Ongoing
FAQ

Frequent questions

Which CMS can you configure the Merchant Center feed on? +
PrestaShop, Shopify, WooCommerce, or any catalog exported from a custom stack. Each CMS has its own modules or export methods, which I adapt to your specific needs.
Why are my products disapproved? +
The most common causes: missing or incorrect GTIN, mismatch between the price shown on the site and the one in the feed, non-compliant images (logo, watermark), a poorly chosen Google category. I diagnose and fix these errors as a priority.
Does the feed update automatically when I change a price? +
Yes, that's the goal: the feed is connected directly to your CMS catalog, with a sync frequency (usually several times a day) so price, stock and availability always stay consistent with your site.
How much does setting up the Merchant Center feed cost? +
On a CMS with a native module (PrestaShop, Shopify, WooCommerce): €400 to €900. With advanced feed rules and fine segmentation for Performance Max: €900 to €2,000 depending on catalog size.
See also

Related pages.

Stripe Integration PayPal Integration Google Ads Management Google Analytics 4 Setup
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