Building high-performance
PrestaShop stores that convert.
PrestaShop remains one of the most powerful e-commerce platforms on the market, especially for European stores with large catalogs. But it's also one of the hardest to master. 10 years of exclusive PrestaShop experience let me deliver stores that are fast, secure and built to convert — across versions 1.6, 1.7, 8 and 9.
I know PrestaShop inside out: Symfony architecture, hooks, overrides, official and third-party modules, database tuning, payment integration, technical SEO. Whether you are launching a new store, rebuilding an existing one, or migrating from an old version to the latest, I have seen — and solved — every scenario. My approach: no miracle fix, just rigorous execution adapted to your specific business context.
Three kinds of request come up. Building, from a modest catalogue to thousands of references — Essentiel covers 500 products, Performance 2,000, beyond that we leave the packages. Migrating, almost always from an old 1.6 or 1.7 to version 8: that is where catalogue, customer accounts and above all indexed URLs are at stake, and with them the traffic you already have.
And taking over a store gone slow, often frozen by a pile of modules and overrides. There the audit comes before the quote: pricing without opening the code means getting it wrong.
What you get.
How we proceed.
Scoping & audit
Analysis of your market, competitors and target audience. Technical audit of the existing site if it's a redesign. Definition of measurable business goals (revenue, average basket, conversion rate). Validation of functional scope and timeline.
UX/UI design
Information architecture, user journeys, wireframes of key pages. Screen design matching your brand guidelines. Interactive Figma prototype for validation before development.
Development
Installation and configuration of PrestaShop on a staging environment. Custom theme integration. Development of specific modules. Payment, shipping and tax configuration. Product catalog import.
QA & testing
Testing of user journeys (cart, checkout, customer account). Cross-browser and responsive testing. Lighthouse performance testing. Real payment testing. Bug fixes.
Launch
Migration to production during a low-traffic window. DNS, SSL and monitoring configuration. Intensive post-launch testing. Back-office training if needed.
Post-launch monitoring
Active monitoring, quick fixes, optimizations based on user feedback. Weekly KPI reporting. Transition to the monthly maintenance contract.
A few examples.
SmartCollab.fr
Migration to PrestaShop 8.1, hacking incident response, Creative Elements theme deployment.
Zephyr-Paris.fr
Real-time 3D product personalization system for custom engraving.
Bijoux-or-occasion.fr
Full redesign, SEO optimization, Google Ads campaigns and ongoing maintenance.
Frequent questions
Related pages.
Ready for your project?
Free quote within 48h. Response within 24h. No commitment.