FAQSite creation

Site creation

PrestaShop, Shopify, WooCommerce, WordPress, custom.

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How much does building a PrestaShop store cost?
It depends on the scope. For a standard store (up to 1,000 products, theme adapted from the classic one, standard integrations): €3,500 to €8,000. For more ambitious projects (custom theme, custom modules, B2B, ERP integrations): €8,000 to €25,000. Free quote within 48h after the brief.
How long until my store goes live?
A standard store is delivered in 6 to 10 weeks from brief to production launch. More complex projects can take 12 to 20 weeks. I provide a detailed schedule at the start of the project and stick to it.
Which PrestaShop version do you recommend?
For a new store: PrestaShop 8.x (stable, performant, mature module ecosystem). PrestaShop 9 is brand new and some modules aren't compatible yet. For a migration from 1.7, I recommend moving straight to 8.x.
Can I manage my store myself after delivery?
Absolutely. PrestaShop has a complete back-office to manage products, orders, customers and content. I offer 2-4h of training to make you fully autonomous. For technical maintenance (updates, security), a monthly contract is recommended.
How does migration from another CMS to PrestaShop work?
Migration from WooCommerce, Shopify, Magento or an older PrestaShop version: import of your catalog, customers and orders. Old addresses redirect to the new ones to preserve your Google rankings. Validated on a test copy before switchover. Typical timeframe: 4-8 weeks.
And after launch, what happens next?
4 weeks of close follow-up included in the project. After that, a monthly maintenance contract starting at €149/month (backups, updates, monitoring, support). No commitment, cancellable anytime.
Which Shopify plan should I choose to get started?
For most projects, I recommend starting with the Shopify plan (€79/month), which offers lower transaction fees and the essential tools. The Basic plan (€39) is enough if you're starting with low volume. You can upgrade later without losing any data.
How much does a custom Shopify store cost?
With a theme built from scratch (in Liquid, Shopify's language) and full configuration: €4,500 to €12,000. For more complex projects (custom apps, B2B sales, multi-country): €12,000 to €30,000. Dedicated Shopify Plus pricing on request.
Why not a $350 paid theme from the Shopify Theme Store?
Theme Store themes are built to please the widest audience, so they come packed with unnecessary features that slow your site down. A theme built from scratch (in Liquid, Shopify's language) gives you the opposite: maximum speed, a unique brand image, code that's easy to evolve — for a comparable or even lower total cost.
How long does a Shopify store take?
Full custom store: 6 to 10 weeks. Migration from another CMS: 8 to 12 weeks depending on volume. Redesign of an existing Shopify store: 4 to 6 weeks.
Can I easily manage my store after launch?
Yes, Shopify has a very intuitive back-office. I provide 2h of training to make you fully autonomous. For design changes or new features, you can call on me on an ad hoc basis.
And support after delivery?
Monthly Shopify maintenance (app updates, design tweaks, user support, monitoring) starting at €149/month. One-off changes billed by time spent.
WooCommerce or Shopify for my project?
WooCommerce if you want full control, strong editorial content, and complex requirements (B2B, subscriptions, marketplace). Shopify if you want to sell fast without technical worries. The right choice depends on your profile and ambitions.
What does a custom WooCommerce store cost?
Standard store with a properly adapted theme (without touching the original one): €4,000 to €9,000. With custom-built extensions or complex connections to other software: €9,000 to €25,000. Multi-vendor marketplaces or complex subscriptions: €15,000 to €40,000.
What about WooCommerce hosting?
Crucial for speed. My recommendations by traffic: o2switch (up to 30k visits/month, ~€7/month), OVH Web Cloud Pro (30-150k visits), and beyond that a server managed for you or a specialized WordPress host (Kinsta, WPEngine).
Is WooCommerce maintenance essential?
Yes. Without regular upkeep, WordPress + WooCommerce becomes an easy target for attacks. Software and extension updates, backups stored off-site, security monitoring: starting at €149/month.
Can I migrate from Shopify or PrestaShop?
Yes, these are common migrations: catalog, customers and orders imported. Old addresses redirect to the new ones to keep your Google rankings. A 4-8 week timeframe depending on volume.
Why not Elementor or Divi?
These drag-and-drop page builders are convenient but heavy: an extra 100-300 KB of code on every page. On an online store, where speed drives sales, I prefer lighter, purpose-written code. For a showcase site, Elementor remains acceptable.
Why not Divi, Elementor or Avada?
These drag-and-drop page builders are convenient, but they load a huge amount of unnecessary code that badly slows the site down. When speed matters (Google visibility, sales), I prefer a lightweight custom theme. For a personal blog, Elementor remains acceptable.
How much does a custom WordPress site cost?
Professional showcase site: €2,500 to €6,000. Advanced features (member area, connections to other services, multilingual): €6,000 to €15,000. 'Headless' build (storefront developed separately for speed, WordPress + Next.js): €12,000 to €30,000.
What is the typical delivery timeframe?
Showcase site: 4 to 8 weeks. Complex site: 8 to 16 weeks. 'Headless' (storefront built separately): 10 to 20 weeks. A precise schedule at project start.
What about WordPress hosting?
For a standard showcase site: o2switch or OVH Web Cloud (~€10/month). For high-traffic sites: a dedicated server or a specialized managed WordPress host (Kinsta, WPEngine, from €30/month).
Is WordPress secure?
WordPress itself is safe. Attacks come through outdated or poorly coded extensions and themes, and weak passwords. With a serious setup (two-step login, updates, hardened security settings), your site is as safe as any platform.
Is WordPress maintenance essential?
Yes, absolutely. Without regular maintenance, your site will be compromised within 6-12 months. Updates, backups, security monitoring: starting at €149/month.
Why build custom rather than use an off-the-shelf platform (CMS)?
For cases where an off-the-shelf platform becomes a brake: critical speed, heavy growth in traffic, very specific business rules, complex connections with your other software, high security requirements. If you have to bend your project to fit into a CMS, it's usually a sign it isn't the right fit.
How much does a custom-built site cost?
A simple first version (MVP): €15,000 to €35,000. Full web application: €35,000 to €100,000. Subscription platform (SaaS) or complex project: €80,000 to €250,000+. Billed by time spent (€600 to €800 per day) or at a fixed price, whichever you prefer.
What is the timeframe for a custom project?
First version: 2 to 4 months. Full application: 4 to 8 months. Very complex projects: 8 to 18 months. I work in short stages, with intermediate deliveries so you can validate progress regularly.
Which technologies should I choose for my project?
It depends on the project. Classic web application: PHP 8.2 with Laravel or Symfony, a MySQL or PostgreSQL database. Real-time exchanges: Node.js (WebSocket). A subscription platform built to grow: Next.js with a separate data layer. I recommend the technology suited to your context, not the trendy one.
And after launch?
Bug fixes, new features added over time, round-the-clock site monitoring. Fixed-price maintenance package or time-based billing. I hand over full documentation so you stay autonomous.
Can I take the code and switch providers?
Absolutely. The code belongs to you and lives in your own code repository (Git). Full documentation. No forced dependency on me or on a tool, unlike some closed platforms. That's one of my commitments.
How much does a custom module cost?
Most fall between €900 and €4,000 excl. VAT: a specific product field or an export at the low end; a connection to your management software (ERP) or a checkout for professional buyers at the high end. The price is fixed, set on the scope page.
Why not an override, it's faster?
Faster to write, costlier to live with: an override — a file that replaces part of the original software — is usually rediscovered on update day, when it breaks. A module, by contrast, can be switched off in one click and updated separately.
Will the module survive a version upgrade?
Yes in the vast majority of cases, if it relies on PrestaShop's official attachment points (the 'hooks'). A major upgrade (1.7 to 8) may need an adaptation, quoted separately and far shorter than a rewrite.
Can someone else maintain it?
Yes. The code is yours, documented and PrestaShop-compliant, precisely so another developer can take it over without me.
Do you also build for WooCommerce or Shopify?
Yes: a WooCommerce extension or a Shopify app, with the same method — native check, one-page scope, fixed price. PrestaShop remains the core of my work.
How much does a custom theme cost?
Between €3,500 and €12,000 excl. VAT depending on the number of templates and the CMS: an eight-template PrestaShop store sits in the middle. Fixed price, set after scoping.
Why not an €80 premium theme?
It's often the right choice to start. It stops being one when you spend your time working around it, or when its 400 KB of scripts weigh on your mobile conversions.
Do you also do the design, or only the build?
Both, or the build alone if you already have mock-ups. In that case I review them with you first: a screen designed without the CMS in mind is expensive to build.
Will the theme hold up on the next CMS version?
Yes, if built by the rules: a child theme — a layer that leaves the original untouched — and documented changes, which is the case. A major upgrade may need an adaptation, quoted separately.
What about SEO during the redesign?
Your page addresses don't move, the information Google reads on each page is carried over or improved, and I compare your rankings before and after the switch.
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