FAQAudits

Audits

SEO, performance, full audit.

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How long until I receive the report? +
10 business days from the audit kickoff, with a walkthrough call included.
Does the audit include implementing the fixes? +
No, the audit is a diagnosis and action plan. Implementation can be handled separately, as a fixed-price project or monthly maintenance from €149/month.
Is this suitable if I know nothing about SEO? +
Yes, that's exactly the point: a readable report, no unnecessary jargon, with a call to explain everything out loud.
Do you also cover local SEO? +
Yes, the audit includes a local SEO section (Google Business Profile, citations, geo-targeted content) if your business has a local component.
Does the audit work on any type of site, not just PrestaShop? +
Yes. The methodology applies to PrestaShop, Shopify, WooCommerce, WordPress or a custom-built site — the technical SEO criteria (indexing, internal linking, Core Web Vitals) are universal, only the implementation recommendations differ by platform.
Do you use Google Search Console and Analytics? +
If you have access, yes — this real-world data (queries, clicks, indexed pages) considerably enriches the audit. Without access, the audit remains possible via a full crawl and third-party tools, just with slightly less historical context.
What happens after I receive the report? +
A walkthrough call is included to review priorities together. You can then apply the plan yourself, hand it to your team, or entrust it to me as a fixed-price project or monthly maintenance.
What speed gains can I expect? +
Highly variable depending on the site's current state, but a 30-60% load time improvement is common after applying the identified quick wins.
Does the audit include the optimizations? +
No, only the diagnosis and plan. Implementation can be handled as a fixed-price project or monthly maintenance.
Is this tied to my current hosting? +
The audit works on any hosting. If the hosting itself is the limiting factor, it will be clearly flagged in the report.
Do you measure performance under real-world conditions or only in a lab? +
Both: lab measurements (controlled, reproducible conditions) and, when data is available, real-world field data (CrUX) from your actual visitors on mobile and desktop.
Does a fast site really improve SEO? +
Yes, Core Web Vitals (LCP, INP, CLS) are officially part of Google's ranking criteria. This direct link between speed and SEO is detailed in the report.
What tools do you use for the audit? +
Lighthouse, PageSpeed Insights, WebPageTest and server profiling tools, combined with manual code analysis — automated scores alone are never enough to build a real action plan.
Why not three separate audits instead of one? +
Three separate audits (SEO + performance + security ≈ €690+€490+€800) would cost more and lose the links between dimensions. The complete audit at €990 is both more thorough and cheaper than the sum of the three.
How long until I receive the report? +
12 business days, with a 1-hour walkthrough call included to review everything together.
Is this suitable for sites of any size? +
Yes, the methodology adapts to your store's real size and complexity — the €990 price covers the vast majority of PrestaShop/WordPress sites. Custom quote for very large catalogs or multi-store setups.
Is the report understandable without technical skills? +
Yes, every point is explained in plain language with its business impact, and a 1-hour walkthrough call is included to go through everything out loud. Technical details remain available in an appendix for your developer if needed.
Is this the right choice before a redesign or migration? +
This is exactly the ideal use case: the 360° view avoids replicating the same issues on the new site, and serves as a technical brief for whoever handles the redesign.
Do you offer to implement the recommendations? +
Yes, on a separate quote, as a fixed-price project or monthly maintenance from €149/month. Nothing is billed automatically — you remain free to apply the plan yourself or with your team.
Combien de temps pour voir des résultats SEO ? +
Premiers gains : 4 à 8 semaines (quick wins techniques). Résultats significatifs : 3 à 6 mois. Domination de marché : 12 à 24 mois. Le SEO est un investissement long terme, mais c'est aussi le canal au meilleur ROI sur la durée.
Combien coûte une prestation SEO ? +
Audit SEO ponctuel : 800 à 2 500 €. Accompagnement mensuel SEO local : à partir de 600 €/mois. SEO national B2B/B2C : 1 500 à 5 000 €/mois selon ambition. Tarifs Premium pour clients e-commerce gros volumes sur devis.
Travaillez-vous au forfait ou à la performance ? +
Forfait mensuel ou trimestriel. Le SEO à la performance pure est un signal d'arnaque (les bons SEO ne fonctionnent jamais comme ça). Je m'engage sur des moyens et des KPIs intermédiaires (positions, trafic), pas sur des résultats business que vous seul contrôlez.
Faites-vous du SEO black hat ? +
Non. Pas de PBN, pas d'achat de liens douteux, pas de cloaking, pas de keyword stuffing. Uniquement du SEO conforme aux Webmaster Guidelines Google. C'est plus lent mais bien plus pérenne — un site sanctionné perd 80 % de son trafic du jour au lendemain.
Le SEO local est-il pertinent pour mon activité ? +
Si vous avez une activité locale (commerce, artisanat, services de proximité), absolument oui. 46 % des recherches Google ont une intention locale. Une bonne stratégie SEO local peut multiplier par 3-5 le trafic local en 6-12 mois.
Et l'IA dans le SEO ? +
Les moteurs Google deviennent de plus en plus sémantiques (passage MUM, BERT, etc.). Mon approche tient compte de cette évolution : contenu qui répond à l'intention en profondeur, pas du contenu "pour le SEO" superficiel. L'IA peut aider à produire vite, mais la qualité reste critique.
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