Guides  / Marketing  · 30 Mar 2026

Cart abandonment: the recovery sequence that actually converts — BoostMyPresta

70% of e-commerce carts are abandoned. The right recovery sequence can recover 15-25% of those sales. Here's mine, tested on 50+ stores.

On stores I manage, cart recovery accounts for 8-15% of revenue. Best ROI feature in e-commerce.

Email 1 — H+1

Subject "Forgot something?". Service tone. Product photos. Direct cart button. No discount.

Email 2 — H+24

Subject "Still interested?". Customer reviews. Reassurance. No discount yet.

Email 3 — H+72

Subject "One last thing…". 10% off valid 48h.

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